B2C vs B2B – Human beings are decision makers in both cases

B2C vs B2B – Human beings are decision makers in both cases. So, for B2B, defining a value proposition and mapping it to industries, to verticals, to functions within companies, and really getting sharp on the relevance of your product offering to that customer, is critical.

A lot of B2C companies get overly focused on the demand generation, on the consumer. And there’s actually a lot of value to be had in other parts of the value chain that sometimes they don’t think about.

Read this interesting post from McKinsey.

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