A New Chapter in Retail Supply Chain Connectivity

AdvanceFirst Technologies is now part of PipeChain

We’re proud to announce that AdvanceFirst Technologies Limited, a trusted provider of cloud-based EDI solutions for the Retail industry, has joined PipeChain — a Swedish SaaS company specializing in digital supply chain connectivity and process improvements.

Together, we’re creating one of the most effective and scalable solutions for the Retail industry’s supply chain digitalization, involving a maximum number of trading partners.

What This Means for You

If you’re an AdvanceFirst Techologies customer, there will be:

No disruption to your service, team, or agreements
Continued support from the people you know and trust
Enhanced capabilities through access to a broader SaaS platform including more services
Accelerated innovation driven by a shared focus on connectivity, automation, and efficiency

Combining our two companies allows us to deliver even greater value, combining AdvanceFirst Technologies’ agile and scalable EDI platform with PipeChain’s proven expertise in multi-enterprise networks, deep ERP integrations, and cloud-based supply chain planning.

“Together with AdvanceFirst Technologies, we now offer one of the fastest, most reliable paths to achieving high digital maturity in Retail supply chains. Our customers can expect faster onboarding, deeper ERP integration, and real business impact.”
— Agneta Lund, CEO, PipeChain Networks

About PipeChain

PipeChain is a privately owned SaaS company based in Sweden. Including AdvanceFirst Technologies, the annual turnover will reach approx. €15 million and the recurring revenue base (ARR) will exceed 70%. PipeChain operates in two key business areas:

• PipeChain Networks – delivering Multi-Enterprise Network software for the Automotive and Retail sectors
• PipeChain SCM – offering Collaborative Planning & Execution tools for global supply chains

The acquisition of AdvanceFirst Technologies is led by PipeChain Networks, expanding its Retail capabilities and geographic presence.

Why It Matters

This acquisition marks more than just a business milestone – it’s a strategic leap toward unlocking the hidden potential of retail supply chains:

• Lower inventory levels
• Reduced waste and manual administration
• Fewer disruptions and emergency shipments
• Enhanced supply chain visibility and collaboration
• Seamless onboarding and integration with your existing ERP systems

In a fast-moving market, the winners will be those who achieve over 70% digital connectivity with trading partners across their supply chain. That’s exactly what we’re here to deliver.

Let’s Get Connected

Whether you’re looking to expand your digital capabilities or take the next step in your supply chain transformation, we’re ready to help.

👉 Start your journey today – contact:

Agneta Lund, CEO of PipeChain, agneta.lund@pipechain.com, or

Tony Engleman, Director of Sales at AdvanceFirst Technologies, TEngleman@advancefirst.com